LOGO DESIGN
We have been working closely with Dykeland Lodge to help them completely re-define their brand and create a unique and memorable experience for their organiation. We began our journey by understanding the core values and mission of Dykeland Lodge’s brand and the audience they reach. We worked closely with the CEO and Leadership team to develop a comprehensive strategy that included branding, messaging, and positioning that would help Dykeland Lodge differentiate itself from other long term care facilities. We also developed a detailed plan to ensure that Dykeland Lodge’s new brand was implemented across all channels and media, both online and offline. Finally, we provided ongoing support to ensure that the brand is properly leveraged throughout the organization and that user experiences consistently reflected the core values and mission of the brand. Through our efforts, Dykeland Lodge is now able to effectively communicate their story.
STYLE GUIDE
A branding style guide is an essential tool for any business. It provides the organization with a set of rules and guidelines that help to ensure consistency in its branding efforts across all channels, including digital, print, and social media. A simple, one-page style guide was created and includes guidelines for colors, fonts, logos, and other elements of the brand’s visual identity. It should also provide rules for how to use and present the brand in various contexts. This is a roadmap for how to represent the brand across all mediums and will be regularly updated to ensure that the brand is staying on track and staying relevant.
WEBSITE DESIGN & DEVELOPMENT
Dykeland Lodge is embarking on a new exciting chapter and as part of that strategic change, their website was outdated and needed a complete creative overhaul. They partnered with the creative team at MMC Creative to create a website that was both aesthetically pleasing and reflected their brand. The new website featured an easy to use navigation system, improved visuals, and a mobile friendly design. The end result was a website that was informative, modern, and easy to use, helping accurately reflect the vibrant, enriched life at Dykeland Lodge.
GRAPHIC DESIGN
RECRUITMENT AD CAMPAIGN
Dykeland Lodge has launched a brand-new recruitment campaign. With an exciting new direction and a refreshed image, they are looking to hire innovative and passionate individuals. Dykeland Lodge is searching for individuals who are creative and determined who have the drive to go above and beyond in their work. Dykeland Lodge is searching for employees who are committed to ENRICHING LIVES and who are eager to learn and grow.
