LOGO ENHANCEMENT AND LETTERHEAD/BUSINESS CARD DESIGN
A logo is a visual representation of a company’s identity and its values. The Heritage Trust of Nova Scotia wished to maintain its current logo but it needed some “cleaning” up and enhancements to be efficiently used in other forms of media. Enhancing a logo can help strengthen a company’s brand recognition, create an emotional connection with customers, and serve as the foundation of a unified corporate brand.
Letterhead Design
Business Card Design
CORPORATE BRAND STANDARDS GUIDE
A corporate brand standards guide is a comprehensive document that provides a detailed overview of the standards and guidelines that are expected when representing your company’s brand. Heritage Trust of Nova Scotia required this guide to outline all of the details that must be followed when designing materials that feature it’s brand, such as logos, taglines, colors, fonts, and other design elements. Having a brand standards guide in place ensures that all materials accurately reflect The Trust’s brand identity and helps to maintain a consistent look and feel across all platforms and also ensures that the brand is properly represented and helps to maintain a consistent brand identity. A corporate brand standards guide can be an invaluable tool in any business’s design toolkit, and having one in place is a great way to ensure that all materials accurately represent the company’s brand.
