Hillside Pines

Logo design and development is an integral part of the branding process. Hillside Pines was ready for a new look and logo representation. Our process started with a “discovery” session with key organizational players and a deep dive into the company’s mission and values.  After gaining a thorough understanding of the company’s brand, the logo designer crafted three sample logos that would become a memorable representation of Hillside Pines. After a number of changes and enhancements, a logo was selected. The logo was then optimized for all mediums, including digital and print.